Our servicesWhatsApp Business Integration

WhatsApp in your app, via Meta or Twilio.

We integrate WhatsApp Business into your products, workflows and apps. Two paths depending on your context: Meta Cloud API (official, free) or Twilio (flexible, multi-channel). We've done both.

✓ WhatsApp App submitted & approved by MetaMeta Cloud APITwilio
9:41
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Aria by BotiqueAI

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Hello! How can I help you today?
I have a question about my order
Of course 😊 What's your order number?
Your message...
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✓Meta App approved
2solutions mastered (Meta + Twilio)

Two approaches, one partner

Meta Cloud API and Twilio aren't opposites: they address different needs. We help you choose, and we master both.

Meta WhatsApp Cloud API

Official, free, direct

  • ✓Official Meta API, no intermediary
  • ✓No per-message cost (outside conversation fees)
  • ✓Templates approved directly by Meta
  • ✓Native webhook for incoming messages
  • ✓Verified WhatsApp Business number
  • ✓Access to WhatsApp Business Manager
  • –Meta Business verification required
  • –Template approval process (~24h)
  • –Volume limits during warm-up period

Ideal for: chatbots, notifications, customer support, e-commerce

Meta Cloud API webhook

POST /webhook/whatsapp

{
  "entry": [{
    "changes": [{
      "value": {
        "messages": [{
          "from": "33600000000",
          "type": "text",
          "text": { "body": "Bonjour, j'ai une question" }
        }]
      }
    }]
  }]
}

What we build for you

Chatbot, notifications, campaigns, support: we integrate WhatsApp where it creates the most value.

WhatsApp AI chatbot

Conversational assistant on WhatsApp: answers questions, qualifies leads, handles orders. Powered by GPT or Claude, integrated with your CRM.

Campaigns & broadcasts

Send targeted messages to your opt-in contacts: promotions, reminders, cart recovery. 5× higher open rate than email.

Transactional notifications

Order confirmations, delivery tracking, payment alerts, OTP codes: sent automatically via WhatsApp.

Centralized inbox (human handoff)

Full pipeline: bot → escalation to human agent → resolution. We build the inbox or integrate yours (HubSpot, Zendesk, Freshdesk).

SMS + WhatsApp fallback

Via Twilio: if WhatsApp isn't available, the message falls back to SMS automatically. Maximum coverage, zero lost messages.

Integration into your app

We integrate the WhatsApp API into your existing backend (Python, Node.js, PHP) or build a dedicated microservice.

From zero to WhatsApp in production

We handle the administrative complexity (Meta Business, numbers, templates) so you can focus on the product.

  1. Solution choice

    We analyze your context (volume, multi-channel, budget, timeline) and recommend Meta Cloud API, Twilio, or a combination of both.

  2. Business verification

    For Meta: we guide you through Business Manager verification. For Twilio: account creation, configuration, numbers and sub-accounts.

  3. Templates & compliance

    Writing and submitting message templates (HSM). We know Meta's rules: our templates get approved on the first try.

  4. Development & integration

    Webhook setup, incoming/outgoing message handling, conversation logic, CRM/e-commerce/ERP integrations.

  5. Testing & go-live

    End-to-end testing, progressive scaling (Meta warm-up), monitoring, alerts and integration documentation.

What's included

  • Guided Meta vs Twilio choice for your context
  • Meta Business or Twilio account setup
  • WhatsApp Business number verification
  • Incoming webhooks (messages, statuses, errors)
  • Outgoing message sending (templates + session)
  • Message template writing & submission
  • Integration into your backend (Python, Node, PHP)
  • Opt-in/opt-out GDPR management
  • Post-deployment monitoring & alerts
  • Complete API documentation

Frequently asked questions

Meta Cloud API if you want direct contact with Meta, no per-message cost and full control. Twilio if you need SMS fallback, multiple channels (Voice, Email) or if your dev team wants a well-documented SDK. We can also do both: Meta for WhatsApp, Twilio for SMS.

From a few days, depending on the chosen setup. We guide the entire administrative process.

Yes. WhatsApp requires explicit opt-in before sending marketing messages. We help you implement opt-in mechanisms compliant with Meta rules and GDPR.

Yes, with conditions. The number must not already be linked to a personal WhatsApp app. Migration is possible but requires a transition period. We guide you based on your situation.

WhatsApp Business, properly integrated into your product.

Audit · First integration in a few days · Fixed price

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